Video content hooks people in faster than any other content type. Our brains are trained to respond to motion, simple as that. (Video also takes less mental effort to process, so there’s that, too.)
However you feel about video content, studies indicate that it’s only going to grow more prevalent as the Digital Age marches on. And that’s not inherently good or bad, it just is. Though, if you’re on the fence about what video content can do for your business, here’s our expert opinion:
Video content is an incredibly powerful marketing & sales tool.
So with that in mind, let’s dive into how you can create and capitalize on video for your business.