You still have that tan from Cabo and the outside temperature has been pushing triple digits for two straight weeks. Christmas is the last thing on your mind. But now that we’re past this year’s halfway point, it’s a good time to assess your progress. Are you on track for your year-end goals? Better yet, are you on track to beat last year’s goals? It may be up to your fall and holiday marketing to bring it all home. If you want big results and big numbers, you’re going to have to start by planning some big ideas and, most importantly, give your creative team enough time to execute those big ideas. So without further ado, let’s buckle down, start humming Jingle Bells, crank the AC, and get into the spirit of your holiday marketing strategy.
Retailers aren’t the only ones that can benefit from hard-hitting, last-quarter marketing campaigns. The fall and holiday season is a peak time for many industries. After schools get back in session and Labor Day weekend passes by, things really start to take off. Planning and solidifying your fall and holiday campaigns now will help ensure that they’re executed smoothly, on-schedule, and stand a greater chance for boosting those fourth-quarter numbers.
End-Of-Year Marketing Strategy Checklist:
- Hosting an event this fall? Now’s the time to start on invites and promotional materials.
- Do your fall trade show materials need updating?
- Any collateral material or catalogs in need of updating prior to the start of 2018?
- Does your business have a new product or service that needs promoting by end-of-year?
- If you have new packaging or menus, do they comply with new nutrition label guidelines?
- New website this year? Are you utilizing effective Social Media promotions to generate traffic?
- Have you started on research and strategy for your last-quarter campaign?
When it comes to your holiday marketing strategy, if you start planning now, you can relax during the most wonderful time of the year. Perhaps even more importantly, starting the process early will improve your company’s capitalization on holiday good cheer—and that’s good for business.