In honor of the legendary Hurts Donuts grand opening in Tulsa, we’re doing a little throwback of our own experience with donut marketing. A few years ago, we had the sweet opportunity to do an advertising campaign for Thornton’s, a gas station/convenience store chain, headquartered in Louisville, Kentucky. The two primary goals for the ad campaign were to (1) create awareness of Thornton’s increase in donut variety and (2) increase sales of donuts. And donut even get us started on how much fun the project was to design… But the best part is that our recipe of strategy and creativity resulted in some pretty sweet sales numbers, both during and after the promotion.
Before anyone gets their undies in a bundle about our stance on the proper preposition usage for project roles (try saying that five times fast), let’s make one thing crystal
clear: We’re not advocating a designer revolt. We’re simply standing by a
well-tested method of collaboration that’s in the best interest of both parties. Whew, glad we got that cleared up! Can you imagine the fallout of a designer revolt? Good grief, we’d be using ink toner as war paint, brandishing X-acto knives, and wearing layers of our thickest paper stock as armor. We’ve obviously never thought about this. That would be ridiculous. Anywho, moving on…
It’s a new year, which means companies are scrambling to be ahead of the game on new trends—from marketing tools to typefaces, and everything in between. We’ve curated a list (in no particular order) for our readers to peruse and make their own educated guesses at what the future holds. There were dozens of fascinating predictions, but we’ve limited ourselves to a simple seven… and even if less than half of them come true, it appears that 2017 will be a showstopper of a year.
This time of year is perfect for curling up in front of the fire with a cup of hot chocolate and a good story. So for this month’s post, we thought we’d give you a bit of design insight in a slightly more literary way. After all, design (especially branding) is a lot like a story. It’s comprised of beginnings and endings, triumphs and failures, and lots of lessons learned through experiences. And the very best stories don’t tell; they show. Design shows us what a company represents and invites the audience to join in their “story.” If you look closely at well-branded companies, you’ll find one heck of a narrative woven through their products or services. So, without further ado, it’s story time.
Let’s take a good look at this chili dog. Actually, let’s take a look at what this chili dog represents… and we’re not referring to stained t-shirts, sporting events, or American eating habits. Believe it or not, we’re convinced that you can learn a few valuable design lessons via this image’s transition from humble dish to chili-cheesy perfection. All joking aside, we’ve gathered a few insights that we believe anyone involved in business or marketing will find valuable.
In order to reap the benefits of content marketing, you need to have SEO, and vice versa. The two compliment each other, and neither is optimal without the other. You can think of SEO as the skeleton, and content marketing as the muscle. (If we’re going to keep the metaphor going, then website design is, almost literally, the skin.) For this post, however, the focus is on the most important aspect of content marketing: Creating Content. More specifically, creating content for your business website. So fasten your seatbelt, grab some coffee, and let’s take a crash course on content creation for your company’s site.
We had the wonderful opportunity to design the first (official) logo for Gene’s Aqua Pro, an Oklahoma dive shop located on Lake Tenkiller. We met with the current owner, John Cotherman, and found out that Gene’s had been around since 1971, almost fifty years, but had never had an official logo… that was about to change!