5 Ways Tech Has Changed Marketing & How Your Company Should Respond

5 Ways Tech Has Changed Marketing & How Your Company Should Respond

As technology changes, so does the nature of marketing. Consumers have vastly different mindsets today than they did 50, 10, or even 5 years ago. Each wave of new technology—from Google’s latest algorithm update to lifelike virtual reality—creates new opportunities (and challenges) for your company’s marketing strategy.

So what does that mean for your company?

Let’s take a look at 5 unique marketing challenges facing today’s companies and how your company can capitalize on understanding the mindset of tech-savvy consumers. Read more

Packaging Design Challenge | Have you spied our design?

Packaging Design. Ever wonder where it comes from? Designers do. And it’s one of the perks of the job to see our packaging design in stores. That box, bag, or beverage on the shelf might as well be an easter egg. Or the next step for a scavenger hunt. Or a clue in a mystery. Yep, we get a kick out of playing “packaging design detective.” And we thought you might, too!

Feel free to think of it as “Design I Spy” or “Design-And-Go-Seek.” Or maybe you’d like to pretend to be Nancy Drew or Sherlock Holmes, uncovering clues in a marketing mystery. Whatever your sleuthing preference may be, have a little fun with each Packaging Design Challenge. Read more

Brand Consistency | What is it? How is it profitable?

Brand consistency is the execution of an unchanging look and feel for your company’s branding. If a person comes across any visual and/or written content related to your brand, they should be able to connect the dots back to your company. Brand consistency isn’t as easy as slapping your company logo on everything you produce. The consistency of a brand is woven throughout typography, color scheme, the tone of the copy, photography—any content that ties back to your company. It’s the strategy behind these little details that can have huge results.

So how does that factor into profitability?

Here’s a quick rundown… Read more

Christmas in July: Hit Year-End Business Goals With Marketing Strategy

Christmas in July: Hit Year-End Business Goals with Marketing Strategy

You still have that tan from Cabo and the outside temperature has been pushing triple digits for two straight weeks. Christmas is the last thing on your mind. But now that we’re past this year’s halfway point, it’s a good time to assess your progress. Are you on track for your year-end goals? Better yet, are you on track to beat last year’s goals? It may be up to your fall and holiday marketing to bring it all home. If you want big results and big numbers, you’re going to have to start by planning some big ideas and, most importantly, give your creative team enough time to execute those big ideas. So without further ado, let’s buckle down, start humming Jingle Bells, crank the AC, and get into the spirit of your holiday marketing strategy.
Read more

File Types Explained: JPEG | PNG | TIFF | PDF | EPS | Ai

What's a JPEG? PNG? TIFF? PDF? EPS? Ai?

File types… AKA: The mysterious world of design-tech acronyms that most of us have no clue what they mean or how the heck they’re used.

Sound familiar?

In a design studio, we run into situations with clients and vendors in which confusion about file types is a common conundrum. So we decided to offer up a simple guide to help explain some of the most common file types that you may run into in the world of business and design. Read more

7 Creative Gifts for Mom That Will Make You The Golden Child

7 Creative Gifts for Mom That Will Make You The Golden Child

Moms spend a lot of time thinking about how to make their kids happy. (And probably an equal amount of time questioning why they had kids in the first place—being a mom is a delicate balance of love, patience, and plenty of hair-pulling.) Why not step up your game this year and show mom that you put some serious thought into her gift? We can almost guarantee that she’ll love a creative present more than another scented candle or Pottery Barn gift card. Read more

Presentation Tips: Persuasive Messages & Marketing Materials

Presentation Tips: Persuasive Messages & Marketing Materials

So you’ve got a big presentation coming up and it has to go well—there’s no room for error. Your company is competing for a specific buyer… or you’re presenting a new product to an existing client… or maybe it’s the board of your company that you need to impress with your idea for a project. Any of those situations sound familiar? Then this article is for you. In it, I’ll give you an outline of the steps for creating an effective presentation by using a phrase that you can reference every time you need to deliver a persuasive message:

You need to determine every important “WHAT” about WHO you’re talking to in order to understand HOW to create an effective presentation that clearly conveys WHY they should value what you’re saying or selling. Read more

Ad Campaign Results In Sweet Profits

In honor of the legendary Hurts Donuts grand opening in Tulsa, we’re doing a little throwback of our own experience with donut marketing. A few years ago, we had the sweet opportunity to do an advertising campaign for Thornton’s, a gas station/convenience store chain, headquartered in Louisville, Kentucky. The two primary goals for the ad campaign were to (1) create awareness of Thornton’s increase in donut variety and (2) increase sales of donuts. And donut even get us started on how much fun the project was to design… But the best part is that our recipe of strategy and creativity resulted in some pretty sweet sales numbers, both during and after the promotion. Read more