So you’ve got a big presentation coming up and it has to go well—there’s no room for error. Your company is competing for a specific buyer… or you’re presenting a new product to an existing client… or maybe it’s the board of your company that you need to impress with your idea for a project. Any of those situations sound familiar? Then this article is for you. In it, I’ll give you an outline of the steps for creating an effective presentation by using a phrase that you can reference every time you need to deliver a persuasive message:
You need to determine every important “WHAT” about WHO you’re talking to in order to understand HOW to create an effective presentation that clearly conveys WHY they should value what you’re saying or selling.