Facebook has always been changing. However, perhaps what’s truly changed in these last few go-rounds of major alterations to their algorithm is the increased amount of ingrained businesses that populate the platform.
Facebook marketing has slowly become mainstream, and considered a common necessity by many companies. Naturally, as Facebook creates more reliance on their services, they hold more power. This is why it’s good to diversify your social media, even if it’s only on one or two other platforms.
One thing that’s relatively assured throughout this upheaval is that social platforms, including Facebook, have a reciprocal relationship with marketers. So it only stands to reason that when there’s maintenance or re-routes on one of the major highways of advertising—Facebook, Google, Amazon, and so on—there’s bound to be both angry commuters (consumers) and commercial transporters (companies), alike.
But people calibrate. There’s not another choice… unless you want to be driving on the grass on the side of the road.